The Sustainable Agriculture Technology Platform (PTAS), in collaboration with the international communications and public affairs consultancy Kreab, has conducted a study using social media to understand Spanish society's perception of the relationship between agriculture and food.

The "Perception Study: Agriculture and Food" seeks to understand the level of information available in society in order to better target public and private strategies on a fundamental issue in everyone's daily lives: food.

The results show that Spanish society is unaware of how farming techniques affect the food we consume and the advantages that come from advances in agricultural technology. The study also reveals that the majority of respondents are unfamiliar with the concept of Food Safety , as only 17% correctly identify it with the access of all people, at all times, to sufficient, safe, and nutritious food . 74% confuse it with Quality Assurance , which refers to the measures taken throughout the food chain to verify that food arrives in optimal conditions .

According to the Sustainable Agriculture Technology Platform, the advances of highly technological conventional agriculture in terms of taste and nutrition have not been adequately communicated, since those surveyed considered organic farming to be more nutritious (86%) and with better flavor (93%).

The sample included people of all ages (18 and older), with a higher proportion of those aged 26 to 40 (40%), followed by those aged 41 to 55 (31%). It is worth noting that the greater female participation rate (91% of responses were provided by women) could be attributed to greater use of the social network used as the study vector and/or greater interest in the topic covered. The autonomous communities with the highest number of responses were Catalonia (19%), Madrid (18%), and Andalusia (13%).

The study's authors conclude that there is a significant lack of awareness among the Spanish population about the effects of different agricultural techniques on their diet and the potential contribution of agriculture to the level of development of countries. The history behind our food and the agriculture and livestock that produce it remains to be discovered.