• The event is divided into three thematic days with roundtable discussions, inspiring talks, workshops, concerts, theater, a craft fair, and many other activities.
• The event takes place between September 22 and 24 in the Kuartango valley of Álava.

From September 22nd to 24th, and for the second consecutive year, the Alava town of Zuhatzu Kuartango will once again host the " La Gran Kedada Rural " event : three thematic days highlighting the talent, culture, and traditions of the rural world, with social innovation as the unifying theme of the entire program. There will be roundtable discussions on the most pressing topics, presentations of successful projects , inspiring talks and workshops, as well as major concerts, theater, a craft fair , and activities in contact with nature.

The program's highlight is a live interview with journalist Jordi Évole and an acoustic performance by Rozalén , a leading exponent of the new singer-songwriter genre, social activist, and defender of the rural world. Beyond the popular names, however, the event will bring together top-level speakers from all over the world: entrepreneurs and businesspeople, innovation experts and professionals from the primary sector, and members of associations and foundations to address pressing issues, present best practices, showcase inspiring projects, and create alliances that help address the demographic challenge.

“La Gran Kedada Rural” is much more than a music festival, a conference, or a local fair. In the words of its organizers (the Alava cooperative BIKO through its Rural Citizen and Last Tour initiatives ), “we want it to continue consolidating itself as the epicenter of the new rurality, as a benchmark space for sharing and highlighting the opportunities and strengths of our regions each year.” Furthermore, this year, too, all necessary measures will be taken to promote a carbon-neutral and sustainable event.

Program

Each of the sessions is specialized in a specific topic . The program is still under development, but the confirmed activities are:

• Talent Theme (Friday, September 22, from 10:00 a.m. to 8:00 p.m.) . This event aims to find solutions for fair, prosperous, and sustainable rural development from a constructive and daring perspective. Roundtables will cover topics such as ethical finance, alternatives to traditional housing, and conscious consumption. There will also be opportunities to learn about inspiring projects, networking , and visits to companies based at the Kuartango Lab entrepreneurship center. Jordi Évole and Rozalén will round off the event.
• Culture Theme (Saturday 23rd, from 10:00 a.m. to midnight). A day focused on building bridges between cities and towns with the help of nationally renowned artists. So far, the confirmed event will include an acoustic session by Rozalén, along with performances by Los Niños Jesús and Jo & Swiss Knife. There will also be a video game workshop, a Wikimedia workshop, a roundtable discussion on rural festivals and the Sustainable Development Goals, a children's txoko with instructors adapted to all ages, and a "natural listening" activity.
• Tradition Theme (Sunday 24th, 10:00 AM to 3:00 PM and 5:00 PM to 6:30 PM) . Open day, paying homage to roots and customs, transforming the concept of traditional fairs. The program includes a local products and crafts fair, a concert by Negra Cucaracha Terrorfolk, a play by the Bapatean Zirko company, and a rural portrait corner.

Attendance

To enjoy the Talent and Culture Days, one- or two-day tickets have been made available, with special prices for children. Admission to Tradición will be free. Tickets can be purchased at www.lagrankedadarural.org .

Most of the activities of “La Gran Kedada Rural” 2023 will take place within Kuartango Lab , a former Zuhatzu Kuartango spa converted into a center for rural entrepreneurship and innovation.