06.06.2017

The economic diversification of rural areas is an essential element for establishing a population in the region and improving the quality of life of rural residents. In this context, agritourism and rural tourism play an important role, serving as a link between urban and rural populations. This sector, which has experienced rapid development in recent decades, is still poised to play a key role in the development of rural economies, but now faces the challenge of becoming more competitive, respectful, and integrated with its environment, and adapting to the changing demands of visitors.

The objective of the course is to review the main tools useful for launching and developing agrotourism and rural tourism projects.

With a theoretical and practical approach , the course will include presentations and workshops by experts in the field, which will cover everything from diagnosing the territory, developing a business model , using social media , developing a communication plan , integrating the project into the rural environment in which it is located, taking advantage of synergies with other productive activities in the area, and how to integrate a project into a broader rural development framework.

The course is aimed at both technicians who work professionally advising entrepreneurs on these topics, as well as the entrepreneurs themselves.

The registration period ends on Friday, June 16th at 12:00 p.m. The detailed course program, as well as registration instructions, can be found on the National Rural Network website at this link .